About NØLSON

NØLSON is a Dutch menswear brand that focuses on timeless and high-quality garments for men. We refer to these garments as "men's basics." Our company is known for its minimalist designs and attention to detail. Furthermore, NØLSON is renowned for its traditional craftsmanship with a modern and sleek Scandinavian design. NØLSON offers a rich assortment of shirts, polo shirts, sweaters, and jackets in various styles and colors.

Purpose

In early 2016, NØLSON encountered a problem: the lack of high-quality shirts available at an affordable price. A high-quality shirt often came with a hefty price tag of around €100. With keeping this in mind, NØLSON set out to create the perfect shirt for men, making it accessible for every man to wear a stylish yet comfortable outfit.

Mission

At NØLSON, our mission is to create the perfect products at an affordable price. We believe that every man should have the opportunity to look stylish without breaking the bank. By combining traditional craftsmanship with a modern and sleek Scandinavian design, NØLSON has successfully struck a balance between quality and affordability.

The craftsmanship that NØLSON stands for stems from the rich history of the textile industry. The brand collaborates with carefully selected factories with decades of experience producing high-quality garments. Every NØLSON product is crafted with the utmost care and attention, from the selection of the fabric to the final manual finishes. As a result, each NØLSON product is not only of high quality but also unique and made with love.

NØLSON's Scandinavian design is characterized by clean lines, minimalist details, and a timeless appeal. By focusing on quality and functionality rather than trends and fads, NØLSON's products remain timeless and relevant. Whether you're looking for an item for a business occasion, a casual Friday at the office, or a night out, NØLSON always offers an item that suits your style. "We got you!"

Vision

NØLSON's vision is to become one of the top 4 leading menswear brands in the Netherlands. Therefore, NØLSON invests every day in improving and innovating our supply chain, products, service, and brand experience.

Timeline

NØLSON's journey began in 2016 when the company introduced its first item: the Stockholm cutaway shirt. Over the years, we have made great efforts to expand our range. We now have an assortment of 26 products, including shirts, sweaters, and this year we also introduced our first jacket.

What once started as a startup from Niek Koedam's student room has grown into a professional clothing brand. After the first few months, the company moved to a shared workspace on Singel, where NØLSON had a physical space to welcome customers.

NØLSON's first physical store was located at Flinkstraat 195, where the company was based for two years since 2018. Due to an increase in customers, popularity, and of course revenue, the company has grown into a well-known men's brand. Since July 1, 2020, NØLSON has been located at the vibrant Gerard Douplein, a popular location filled with great ambiance. We have no intention of leaving this place.

Popularity does not go unnoticed.

Media

NØLSON has caught the attention of various media companies, confirming the brand's popularity. It is evident that NØLSON has managed to distinguish itself from other men's fashion brands in the Netherlands in recent years, leading to a growing interest in the brand. Several companies, including Quote, Man-Man, Textillia, Manners, and Fashion United, have written articles about NØLSON, praising its unique Scandinavian design combined with traditional craftsmanship. NØLSON is considered a professional men's brand with great potential for further growth.

Dutch Celebrities

NØLSON is for everyone with ambition and a "work hard, play hard" mentality! Among the artists who wear NØLSON are Kevin, Boef, Lil Kleine, Jonna Fraser, Antoon, Broederliefde, and Kaj van der Voort. In addition to these artists, NØLSON also dresses Valerio Zeno, Yuki Kempees, Juvat Westendorp, Jeffrey de Lange, Dani de Wit, Gijs Smal, Robin Pröpper, and Defano Holwijn. They all stylishly wear NØLSON products, and we are very proud of that. The fact that these celebrities choose NØLSON indicates that the brand is not only popular among the public but also among influential individuals in the entertainment industry.

Collaborations

Furthermore, NØLSON has had the opportunity to collaborate in the past with well-known brands, including Sony, Schmidt Optics, and Matt Sleeps. Within these collaborations, NØLSON has organized giveaways to surprise our customers with exciting prizes. Stay informed about all our giveaways by signing up for our newsletter and following our social media channels. NØLSON is always open to future collaborations. Don't hesitate and send an email directly to info@nolson.nl.